Mission Adopts Guerilla Marketing Technique

ATLANTA, GA—Following the success of a recent pass-along card campaign throughout the Georgia Atlanta Mission, mission president James T. Farnsworth issued a Sharpie permanent marker to every missionary and member over age 12, along with instructions about how to use them in a new program for spreading the gospel.

“It’s time to take this work to the next level,” said President Farnsworth. “I don’t want to see our people start any new graffiti. But wherever someone else has already scrawled something on a bathroom wall or other public surface, we need to add our two bits.”

The president has asked members and missionaries to carry their Sharpies at all times and, whenever appropriate, write the follow message: MORMONISM IS TRUE! WWW.MORMON.ORG

“I’m certain the kingdom will grow by leaps and bounds in our area if we’re diligent about spreading the word through whatever means possible,” said President Farnsworth. “However, whoever wrote ‘Brother Johansen doesn’t pay a full tithe’ in the stake center restroom definitely needs to repent.”